Inspiration for TARMACANDIRT Coffee

Welcome to TARMACANDIRT. Cycling is my passion. The magic happens every ride- the bicycle provides a special experience every time. My passion for cycling has become a lifelong career as a designer, engineer, manufacturer, business owner, industry consultant, advocate for standards and safety, and expert witness. I’ve been fortunate to work with the best cycling professionals in the industry, and I was one of the founding stakeholders and Vice-Chairman of the WFSGI/ UCI Wheel Committee which established guidelines for carbon-fiber wheel safety and testing.

The excitement and friendships created from having traveled the world with multiple teams in the Tour De France, and Giro D’Italia, Vuelta a España, as well as countless other UCI and Pro-Continental teams and competitions have enriched my life. I’ve enjoyed cycling and coffee in North and South America, Asia, Europe and Africa and I have come to appreciate that cycling and coffee have a special relationship and create special relationships.

Perhaps simply, cycling with friends and sharing a coffee, helps us see the world as a place where everyone can share a common joy. I’ve curated a very special offering of beans and roasts. Whether you ride tarmac, dirt or something in between, I hope you enjoy TARMACANDIRT coffee. 

“Bicycles and Coffee make Friends”- Paul Lew